I design brands, then the products they live in.
I’m Saaliq. I lead a team of five designers at iQuasar, building brand systems and product UI for clients in the US and Europe. On the side: album art for Sony Music India, and a live film past 20M views.
In their words
What the team wrote down.
I am writing to express our sincere appreciation for the exceptional graphics that Saaliq recently produced for us. We were thoroughly impressed by the professionalism, creativity, and overall excellence of the work. The designs not only met but exceeded our expectations, adding great value to our project. Given the quality and impact of Saaliq’s work, we would like to ensure his involvement in future graphic design needs for [our company]. His talent and attention to detail are exactly what we require to maintain the high standards we aim for in our visual presentations. Thank you for fostering such a talented individual within your team. We look forward to continued collaboration and hope to work closely with Saaliq moving forward.
The Graphics Team has played a pivotal role in retaining key PD and PSD customers through their consistent delivery of high-impact web design and visual content. Their work reflects iQuasar’s values of excellence, collaboration, and customer focus. Their contributions have been a quiet but powerful force behind our customer retention success.
Through unwavering dedication and exceptional resilience, Saaliq has consistently delivered outstanding results in 2024. From taking ownership of the Graphics Point of Contact role to spearheading key initiatives like the software website redesign and branding updates, Saaliq has exceeded expectations while maintaining a positive attitude. His adaptability, commitment, and ability to inspire those around him make him a worthy recipient of the Resilient Quasar of the Year Award.
I am writing to express our sincere appreciation for the exceptional graphics that Saaliq recently produced for us. We were thoroughly impressed by the professionalism, creativity, and overall excellence of the work. The designs not only met but exceeded our expectations, adding great value to our project. Given the quality and impact of Saaliq’s work, we would like to ensure his involvement in future graphic design needs for [our company]. His talent and attention to detail are exactly what we require to maintain the high standards we aim for in our visual presentations. Thank you for fostering such a talented individual within your team. We look forward to continued collaboration and hope to work closely with Saaliq moving forward.
The Graphics Team has played a pivotal role in retaining key PD and PSD customers through their consistent delivery of high-impact web design and visual content. Their work reflects iQuasar’s values of excellence, collaboration, and customer focus. Their contributions have been a quiet but powerful force behind our customer retention success.
Through unwavering dedication and exceptional resilience, Saaliq has consistently delivered outstanding results in 2024. From taking ownership of the Graphics Point of Contact role to spearheading key initiatives like the software website redesign and branding updates, Saaliq has exceeded expectations while maintaining a positive attitude. His adaptability, commitment, and ability to inspire those around him make him a worthy recipient of the Resilient Quasar of the Year Award.
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Selected work
Selected work, research to release.
Eighteen projects, each told from the first sketch to the final file. A few are self-initiated, and they say so.
EcoTrack
Carbon reporting, rebuilt like a bank account.
Elena answers for her company’s carbon, and the part she can’t see is 26 times bigger than the part she reports.
mPay Delight+
A bank app for one thumb, in daylight.
People across Jammu and Kashmir pay shopkeepers and send money home on this app, often one-handed and outdoors. Paying a friend took eight steps.
Lapse
Subscriptions that show their health.
Heavy subscribers pay for eleven tools and use seven. Lapse draws every subscription as a shape that shrinks as you stop using it, so you cancel before the next charge.
TruBuy
Trust you can see before you buy.
In Srinagar you choose a vendor from WhatsApp forwards and favours. TruBuy had to make trust visible.
Evento
One app for the people who find the venue, run it, and run the event.
Three people are needed to make one event happen, and none of them were talking to each other.
Ishq
One quiet street. Thirty layers.
One quiet street in Kashmir, drawn once, that carried a song to 640 million streams.
Karvaan EP
One record, one face.
A four-song EP about people moving together, and a campaign that made the credits worth reading.
Red Feather
The studio’s first client was itself.
Before our studio could sell identity work, it had to prove it on itself.
Bootcamp
We didn’t build this for everyone.
Srinagar had loud, cramped arcades. Bootcamp had to feel like the opposite, for people who actually play.
Mushke Adfar
We just got out of the heritage’s way.
In old Srinagar nobody bought spice ready-made. The pouch had to carry that kitchen onto a modern shelf.
View all
projects
8 more case studies, plus album art, packaging and print. Filter by what you are hiring for.
The journey
Six places that shaped how I work.
Scroll to walk the route, or pick a building
What I do
Six disciplines, one timeline.
Drag the playhead or let it run. Each cut is something I get brought in for, and the project that shows it.
Research before pixels
Interviews, audits and journey maps first. EcoTrack and mPay Delight+ both started with the evidence.
See it in EcoTrackResearch before pixels
Interviews, audits and journey maps first. EcoTrack and mPay Delight+ both started with the evidence.
EcoTrackInterfaces that explain themselves
Flows, states and prototypes you can click through. Lapse tests whether a screen says what to do next.
LapseIdentity with a point of view
Logo, type, colour and voice, from an arcade-lettered gaming cafe to a Kashmiri spice house.
BootcampPackaging you can hold
Labels and patterns that survive a shelf, a thumbnail and a printer.
Mushke AdfarMotion and film
I shoot, edit and grade. The Ishq Live film has passed 20M views.
IshqArt direction
Album worlds for Karvaan and Ishq, from the first sketch to the launch collateral.
Karvaan
Get in touch
Got a role in mind? Let’s talk.
Open to product design, UI/UX and senior visual design roles, on teams that treat brand and product as one craft. Remote, or relocation for the right team.