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saaliqmaqbool@gmail.com · Srinagar

Work

Everything I can show, in one place.

Eighteen case studies and 38 more projects across product, brand, packaging, print and motion.

If you’re hiring for productEcoTrack, mPay, Lapse, TruBuy, EventoResearch, flows, UI, prototypes If you’re hiring for brandBootcamp, Red Feather, Mushke AdfarIdentity, packaging, rollout If you’re hiring for visual and motionIshq, KarvaanAlbum worlds, film, merch

Case studies

Eighteen projects, start to finish.

The newest and most complete first. Each one opens with the brief, the research and the calls I made.

01UX/UI · B2B SaaSEcoTrackCarbon reporting, rebuilt like a bank account.Research to UI · solo · Self-initiated concept26× Scope 3 is that much bigger than what gets reportedOpen case study 02UX research · IAmPay Delight+A bank app for one thumb, in daylight.Strategy · IA · UI design8 → 3 steps to pay a friendOpen case study 03UX research · Mobile appLapseSubscriptions that show their health.Product designer · end to end9 tracker products audited, none linked spend to actual useOpen case study 04UX research · Mobile appTruBuyTrust you can see before you buy.Product designer16 screens, two apps, one design languageOpen case study 05UX research · Mobile appEventoOne app for the people who find the venue, run it, and run the event.UX research and UI design · Major project8 / 10 surveyed users wanted booking without the hassleOpen case study 06Album art · MerchIshqOne quiet street. Thirty layers.Album art · teaser · merch · live film camera · edit and colour grade · Client work640M streams on Spotify, plus 20M views on the live filmOpen case study 07Album art · CampaignKarvaan EPOne record, one face.Visual identity · album art · launch collaterals · campaign design · Client work4 songs, one face for the whole releaseOpen case study 08Brand identity · Design systemRed FeatherThe studio’s first client was itself.Co-founder · identity and guidelines1 red #FE214F, from favicon to billboardOpen case study 09Brand identity · SignageBootcampWe didn’t build this for everyone.Identity · art direction · rollout5 letters five characters, one wordmarkOpen case study 10Packaging · IllustrationMushke AdfarWe just got out of the heritage’s way. · Client work250 g zip pouch, two products, one systemOpen case study 11UX research · Web appLearnBoxOne place for students and teachers to run the term.UX research and UI design4 personas, two faculty and two studentsOpen case study 12Brand identity · PackagingJavidaanA lotus in gold, on deep plum.Identity and rollout1 mark a gold lotus on plumOpen case study 13Poster design · 3DDeadA figure falling into a burning city.Concept · 3D and compositing · Movie poster, mixed media3 media 3D, generated imagery, PhotoshopOpen case study 14Editorial · CollageDigital ZineCut by hand, finished on screen.Concept · collage · layout · Digital zine60 / 40 analog to digitalOpen case study 15Book cover · AnalogThe Elephant CatchersA book cover made with paper, paint and glue.Concept and making · Book cover, analog100% made by handOpen case study 16Packaging · 3DKoffieA coffee pouch you can put on your table before it exists.Packaging · 3D and AR · Packaging designAR tested at real sizeOpen case study 17Packaging · IllustrationKehwa-KashThe taste of Kashmir, in black and white.Illustration and packaging · Tea packagingInk hand-drawn illustrationOpen case study 18Logo · 3DSide workSmaller pieces that did not need a case study. · Logos and 3D studies3 piecesOpen case study

More work

38 more, by discipline.

Branding, packaging, print and motion from Behance and the studio years. Pick a discipline.

38 projects

Red Feather Design System: System and guidelinesProject

Red Feather Design System

System and guidelines

Get in touch

Got a role in mind? Let’s talk.

Open to product design, UI/UX and senior visual design roles, on teams that treat brand and product as one craft. Remote, or relocation for the right team.

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